The holdco tech heads expound on the ups and downs of building AI

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

Why It Matters

As AI becomes a bigger and broader part of the holding company model, their tech heads seek opportunity while grappling with challenges.

The Agency Angle

Agencies should monitor how this trend develops and consider implications for client strategy, talent allocation, and service offerings. The speed of change in digital marketing requires constant vigilance and rapid adaptation.

Published June 29, 2026 • specwork.co

Source: Digiday